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A. Describe the five question approach to using financial ratios. B. What is liquidity and what is the rationale for its measurement? C. What are

A. Describe the "five question approach" to using financial ratios.

B. What is liquidity and what is the rationale for its measurement?

C. What are the differences among a firm's gross profit margin, operating profit margin, and net profit margin?

D. Explain what determines a company's return on equity.

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