Question
a) Describe the Marketing Mix (7 Ps) for Tower Paddle Boards and how successful the respective strategies were. b) What were some of the important
a) Describe the Marketing Mix (7 Ps) for Tower Paddle Boards and how successful the respective strategies were.
b) What were some of the important strategies or decisions on positioning, and how did they impact the 7Ps and their effectiveness?
a) Describe how innovation played critical roles in driving growth for the company.
b) What were the innovations and how did they come about?
c) What consumer or other problems did they solve?
NOTE: Depending on how you answered a, you only need to answer b OR c.
a) Should Aarstol sell his Tower branded paddle board products on Amazon? Why or why not?
b) If you think he SHOULD, then which of the 3 options for selling on Amazon should he choose, and why?
c) If you think he SHOULD NOT, then how should he expand his direct sales elsewhere?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Tower Paddle Boards Marketing Mix 7 Ps and Growth Strategies a Innovation Growth DirecttoConsumer D2C Model Bypassing traditional retailers Tower offered highquality boards at competitive prices throu...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
