Question
(A) Describe the role of Advertising in your company. How would you use advertising? Which media type would be best, why, and how would you
(A) Describe the role of Advertising in your company. How would you use advertising? Which media type would be best, why, and how would you use it most effectively?
(B) Describe the role of Sales Promotion in your company. How would you use sales promotion in your company?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
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