a. Describe whom you feel the target market customer is.
b. Describe any relevant psychological and social influences that may apply to the purchase consideration of the advertised product.
c. PRODUCT ISSUES: Identify the advertised product's classification, stage of the product life cycle, and ideal market exposure policy.
d. Discuss what the most likely promotional objective(s) and most likely advertising objective(s) are.
e. Describe what you feel the price equation is based on the ad's message, i.e. what is included in the "something of value" the customer will receive if they purchase the product.
 

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