• A description of the emerging middle class of a non-BRIC country in Africa or South America. Include how large it is, the average per capita income, and the cultural and demographic characteristics of this population. Provide any other pertinent characteristics that might be of interest to a multinational organization.
• An analysis of the consumer spending trends of the emerging middle class. Be sure to discuss how these spending patterns relate to your description of the emerging middle class.
• Based on your analysis of the consumer spending trends, provide at least three observations that you could make to the management of your company, or another company of your choice, regarding its efforts to reach the emerging middle class in this country, in terms of selling its product or services, tapping its labor force, or both.