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A desirable, exclusive, and believable advertising appeal, selected as the theme for a campaign, is the definition of a__________________? Question 1 options: a) slogan b)
A desirable, exclusive, and believable advertising appeal, selected as the theme for a campaign, is the definition of a__________________? Question 1 options: a) slogan b) sales pitch c) proposal d) u
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Management
Authors: Richard L. Daft
12th edition
978-1118582695, 1118582691, 9781118801277, 111880127X, 978-1285861982
