Answered step by step
Verified Expert Solution
Question
1 Approved Answer
A disadvantage of direct-to-customer channels is that most organizational buyers are used to relying on intermediaries to serve their purchasing advisors. they require producers to
A disadvantage of direct-to-customer channels is that most organizational buyers are used to relying on intermediaries to serve their purchasing advisors. they require producers to shift many marketing functions to others. this approach makes it hard to achieve coordination among the required marketing activities. they make it more difficult to get information about changing needs of the market. None of is a disadvantage of direct-to-customer channels. Which of the following is true of direct distribution? It requires a significant investment in facilities. It reduces a producer's need for working capital. Direct distribution always serves customer needs better and at a lower cost. Most firms selling consumer products rely on direct distribution. It is easy to change customer buying patterns from indirect distribution to direct distribution. Which of the following best illustrates "discrepancies of quantity"? Michelin makes tires, but most consumers also want a large selection of car-care services. Some stores sell large quantities of Michelin tires, but only small quantities of tires made by other companies. There are over 310 million consumers in the U.S. but only a small portion buy tires in any given year. Four firms make over 90 percent of all the tires sold in the United States. Michelin made millions of tires last year-but most customers bought only one set. A wholesaler selling golf carts and mowers to golf courses might also carry grass seed and grass fertilizer. This would be an example of bulk-breaking. sorting. accumulating. assorting. discrepancy of quantity. To reduce conflicts in channels, a firm should: Offer different products through each channel. Provide some compensation to members of the older channel. Treat channel partners fairly even when one partner is more powerful. Focus on segments no. currently served by existing channels. All of these alternatives are correct. A disadvantage of direct-to-customer channels is that most organizational buyers are used to relying on intermediaries to serve their purchasing advisors. they require producers to shift many marketing functions to others. this approach makes it hard to achieve coordination among the required marketing activities. they make it more difficult to get information about changing needs of the market. None of is a disadvantage of direct-to-customer channels. Which of the following is true of direct distribution? It requires a significant investment in facilities. It reduces a producer's need for working capital. Direct distribution always serves customer needs better and at a lower cost. Most firms selling consumer products rely on direct distribution. It is easy to change customer buying patterns from indirect distribution to direct distribution. Which of the following best illustrates "discrepancies of quantity"? Michelin makes tires, but most consumers also want a large selection of car-care services. Some stores sell large quantities of Michelin tires, but only small quantities of tires made by other companies. There are over 310 million consumers in the U.S. but only a small portion buy tires in any given year. Four firms make over 90 percent of all the tires sold in the United States. Michelin made millions of tires last year-but most customers bought only one set. A wholesaler selling golf carts and mowers to golf courses might also carry grass seed and grass fertilizer. This would be an example of bulk-breaking. sorting. accumulating. assorting. discrepancy of quantity. To reduce conflicts in channels, a firm should: Offer different products through each channel. Provide some compensation to members of the older channel. Treat channel partners fairly even when one partner is more powerful. Focus on segments no. currently served by existing channels. All of these alternatives are correct
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started