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A disadvantage of the mall-intercept survey is: A. Interviewers in mall-intercept studies are often distracted by mall activities. B. Difficult to obtain permission of mall

A disadvantage of the mall-intercept survey is:

A. Interviewers in mall-intercept studies are often distracted by mall activities.

B. Difficult to obtain permission of mall management.

C. Mall shoppers may not be representative of the target market population.

D. Unreliability of mall-intercept interviewers.

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