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A discount car rental company's advertisements suggest that they are almost as good as the big name rental companies/brands but a better value.The discount car

A discount car rental company's advertisements suggest that they are almost as good as the big name rental companies/brands but a better value.The discount car rental company believes that their advertisements will make

a. The demand for its product less elastic

b. Car rental customers more price sensitive.

c. The discount company to be able to raise prices.

d. None of the above.

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