A) Discuss a SPECIFIC event, conversation, or circumstance where differences between YOUR Frame of Reference and ANOTHER PERSON's Frame of Reference, resulted in disagreement, misunderstanding, and/or miscommunication. Be certain to explain not only the specific circumstances, but also, the specific differences in frames of reference which you believe were ultimately responsible. Finally, tell us what happened as a result of this experience.

B) Identify and analyze a specific advertisement that appears to make claims that are based on "research," but then, in your opinion, fails to provide adequate information regarding any research methodology and/or operationalization. Be very specific in your critique. Next, identify and analyze a specific advertisement that you believe does a good job of explaining the research behind its claims. And again, be very specific in your critique.