Question
a) Discuss what is resource-based theory, and why is it important to the organization in the Southern Culture video below. Specifically in your answer, define
- a) Discuss what is resource-based theory, and why is it important to the organization in the Southern Culture video below. Specifically in your answer, define and discuss the four characteristics of resources that lead to sustained competitive advantage as articulated by the resource-based theory of the firm (valuable, rare, difficult to imitate, nonsubstitutable).
b) Additionally, within the context of the Southern Culture video discuss the differences between resources and capabilities along with the difference between tangible and intangible resources.
The Profit In 10: Southern Culture | CNBC Prime - YouTube
https://www.youtube.com/watch?v=a1Lfn9Xfu4s
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Financial ACCT2
Authors: Norman H. Godwin, C. Wayne Alderman
2nd edition
9781285632544, 1111530769, 1285632540, 978-1111530761
