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a. Distinguish between business format and product/trademark franchising. Provide an example of each . b. Under what conditions would you recommend that a potential franchisee
a. Distinguish between business format and product/trademark franchising. Provide an example of each
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b. Under what conditions would you recommend that a potential franchisee consider product/trademark franchising? ... business format franchising?
c Under what conditions would you recommend that a manufacturer utilize an independent vertical marketing system?
d. Under what conditions would you recommend that a manufacturer utilize dual marketing?
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