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a. Distinguish between business format and product/trademark franchising. Provide an example of each . b. Under what conditions would you recommend that a potential franchisee

a. Distinguish between business format and product/trademark franchising. Provide an example of each

.

b. Under what conditions would you recommend that a potential franchisee consider product/trademark franchising? ... business format franchising?

c Under what conditions would you recommend that a manufacturer utilize an independent vertical marketing system?

d. Under what conditions would you recommend that a manufacturer utilize dual marketing?

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