A distribution channel for the sale of imported Italian leather shoes includes a manufacturer, a distributor and a retailer. The retailer sells the shoes to
A distribution channel for the sale of imported Italian leather shoes includes a manufacturer, a distributor and a retailer. The retailer sells the shoes to his consumers for $120 a pair, earning a margin of 22%. The distributor buys the product directly from the manufacturer for $69. The manufacturer realizes a 62% margin when selling to the distributor.
At what price does the distributor sell to the retailer?
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Authors: Robert Brown, Petr Zima
2nd Edition
0071756051, 9780071756051
