a. Do some additional research and elaborate on Nike's past (2016 to 2019) investment strategies of direct-to-consumer (DTC) sales and other e- commerce initiatives that placed the rm in a relative strong (protable) position in 2020. In your answer, elaborate on a process of creative destruction at play in this case. [suggestiom 400 words or less] [5 marks for quality of explanation] b. Explain the effect of such strategies to enhance the loyalty of Nike footwear to its devoted consumers and therefore Nike's protability. In your answer, illustrate with a discussion of the price elasticity of demand for Nike footwear. [suggestiom 400 words or less] [2 marks for diagram + 3 marks for quality of