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A doctor in a large hospital schedules you for a surgery and requests that the hospital have ElbowMed brand screws for your procedure. She may

A doctor in a large hospital schedules you for a surgery and requests that the hospital have ElbowMed brand screws for your procedure. She may or may not get this specific brand, depending on the decisions of others in

,

or associated with, the hospital. In this situation, who might play the role of a "gatekeeper"?

Multiple Choice

The insurance company

The patient

The salesperson

The buyer

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