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( a ) Does Airborne have a clear business strategy vis - - vis its rival firms such as Federal Express and UPS? Why or

(

)

Does Airborne have a clear business strategy vis

- -

vis its rival firms such as Federal Express and UPS? Why or why not?

(

)

Use the value chain framework to discuss how Airborne

s activities relate to its business strategy

(

or not

)

;

(

)

Can Airborne

s business strategy be easily imitated by rival firms? Why or why not?

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