a) Draw a decision tree which illustrates the decision facing Oregon Ltd. b) Advise Oregon on which country they should launch the new windsurfing apparatus in. c) Discuss any other factors that Oregon should consider when deciding on which country to launch the product. d) Outline any other decision-making techniques Oregon could employ to assist in decision making under conditions of uncertainty

Oregon Ltd. is a long-established company operating in the water sports leisure market. The company recently developed a new lightweight windsurng apparatus that will appeal to the users at all levels. Having analysed the European market, the company is considering launching the product in ONE of three countries, Spain, Portugal or Ireland. Given the marketing, selling and distribution challenges in each of the countries, it is expected that the contribution to be earned in each of the countries will be as follows Contribution per unit in Spain will be 178, Portugal 185 or Ireland 6 l 9]. Demand for the product will be inuenced by weather conditions in the country in which it is launched; demand will be either High or Low. Weather in each of the countries will be categorized as Good, Medium or Poor. Probabilities relating weather for Spain being .6 .3 and .1 respectively. Portugal's weather pattern will follow the probabilities of .5 .3 and .2 respectiver while the Irish weather probabilities are .3 .5 and .2. If the weather is good in any of the 90111111125 then there is a 70% chance of High demand. If the weather is Medium then there is a 50% chance of High demand. If the weather is Poor then there is 70% chance of Low demand. In all countries a High Demand results in Sales Volurne of 20,000 units while Low demand results in Sales Volume of 8,000 units