(a) enitically discuss the reasons for the increase in the use of market-based pricing in recent a) eritically discuss the reasons for the increase in the use years marks) (10 (b) Evaluate any one advantage and one disadvantage for each of the following pricing methods: market-based and cost-based (5 marks) (c) Evaluate how value chain analysis helps managers identify value-added and non-value-added (10 marks) activities