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A estrutura do sistema social afeta a difuso da inovao, de vrias maneiras: i) Reduo radical nos custos de processamento da informao e das comunicaes.

A estrutura do sistema social afeta a difuso da inovao, de vrias maneiras: i) Reduo radical nos custos de processamento da informao e das comunicaes. ii) O efeito das normas sobre a difuso. iii) Os papis dos lderes de opinio

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