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A European grocery retailer demonstrated the observational research process of _____ when it hired researchers to probe the refrigerator contents and lifestyles of 200 American
A European grocery retailer demonstrated the observational research process of _____ when it hired researchers to probe the refrigerator contents and lifestyles of 200 American families by checking what time they get up, what they eat for breakfast, when they shop, and preparing meals for them to try. A. Scanning the periphery of the market B. Encouraging experimentation C. Listening to front-line employees D. Ethnography E. Focus group
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