a) Explain affect, framing, and valuation heuristics. b) Discuss the necessary adjustment in employing the PVGO valuation model. What is a common analyst mistake with PVGO valuation? c) Explain affect, illusion of control, and capital budgeting. What is a common mistake? d) Explain who likely views good companies as good investments? What does this suggest about the link between risk and return as well as affect and representativeness? e) Explain the evidence on discount rates for projects, divisions, and companies. How many discount rates are there generally?