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(a) Explain the Brunswik Lens Model and its relevance to conceptualise the various facets of the decision-making process. (10 marks) (b) How is mathematical modelling

(a) Explain the Brunswik Lens Model and its relevance to conceptualise the various facets of the decision-making process. (10 marks)

(b) How is mathematical modelling used when the Brunswik Lens Model is applied? Explain by using a relevant example. (9 marks)

(c) Explain why the accounting profession would use the results of behavioural research in accounting. (6 marks) [Total: 25 marks]

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