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a) Explain the following concepts and state examples for each concepts: i. Vision and Mission ii. Resources and capabilities iii. Strategic objectives and Financial

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a) Explain the following concepts and state examples for each concepts: i. Vision and Mission ii. Resources and capabilities iii. Strategic objectives and Financial objectives iv. Culture and core values v. Broad differentiation strategy and Narrow differentiation strategy (10 marks) b) Briefly explain strategy concept. How strategy is differ than operational effectiveness? Cite examples. (15 marks)

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