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(a) Explain the main business of McDonald's, including its supply chain and type(s) of customers it targets. (b) How can the full set of logistical

(a) Explain the main business of McDonald's, including its supply chain and type(s) of customers it targets.

(b) How can the full set of logistical drivers (i.e. facilities, inventory and transport) and cross-functional drivers (i.e. information, sourcing and pricing) be used to create strategic fit for McDonald's? It is important that you contextualise your answer to the organisation you have selected.

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