Question
(a) Explain the meaning of perception and the components of the perception process. For marketers, what are the implications of each of these components? (b)
(a) Explain the meaning of perception and the components of the perception process. For
marketers, what are the implications of each of these components?
(b) What important issues must market researchers consider when they plan to collect data
online?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
