1. A factorial design was developed to determine if type of media and type of market produce different awareness levels for a particular service. The market levels are simply referred to as Market A and Market B; while the Media levels are referred to as Outdoor and Television. The output of awareness indexes appears as follows.

Media Type

Outdoor Television

Market A 5 6

6 4

8 6

Markets

Market B 7 9

8 9

8 10

• Set up all relevant hypotheses.
• Perform this factorial analysis.
• Analyze all the important results (ensure the ANOVA table is displayed).
• Offer anything else that might be relevant to the discussion.