A family friend is the CEO of Moonlight Market, a public supermarket chain on the west coast. She hands you some data on both her firm and some other public companies that she thinks might be useful. Using Multiples analysis, how much do you think her stock should sell for? (You can highlight this box and copy it into Excel if that would be helpful.)

Firm	Description	Stock Price	# Shares	Book Equity	Debt	Excess Cash	EBITDA	Sales
Moonlight Market		75	3	190	30	7	15	210
Fresh Farmer	Grocery chain specializing in natural foods	39	9	320	300	50	60	470
Sunshine Foods	West coast general supermarket with Asian emphasis	47	22	850	4	0	72	1081
Moonshine Village	Chain of retirement homes in the Pacific Northwest	20	6	84	0	0	6	54

# Shares is in millions. All other numbers are in $millions except Stock Price ($). All data are the most recent available.