1. A famous actor owns and drives a Ford truck. Toyota pays the actor to star in a commercial where he says, "I'm a famous actor and I love driving my Toyota truck." Is this ad permissible if it includes a disclosure that the actor was paid?
2. Tom Brady is retiring from the NFL. Sports Illustrated prepares a special commemorative issue with lots of articles about Tom Brady and dozens of photos. They also feature a photo of Tom Brady on the cover. Can Tom Brady sue the magazine for appropriation for the issue or the cover? Explain.
3. If an endorser makes a claim about how a product works on Instagram that "this laundry detergent cleans better than any detergent I have ever used," would that be considered a product claim that requires substantiation?
4. Can a group or institution be considered an endorser, or do only individuals have to disclose a material connection?
5. A blogger purchases a new brand of baby food and raves about how her kids love it. Does she need to disclose anything? The brand invites her to be a part of its marketing network and starts sending her free baby food once a month? Does she need to disclose anything?