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A fashion retailer is planning to enter the South American market. What factor should they prioritize to mitigate the risk of economic downturns in their
A fashion retailer is planning to enter the South American market. What factor should they prioritize to mitigate the risk of economic downturns in their home market? Reducing production costs Increasing online sales Diversifying market presence internationally Focusing on domestic market expansion
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
