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A fast food chain wants to increase its sales during lunchtime. As a marketing manager, how would you use promotions and discounts to drive traffic
A fast food chain wants to increase its sales during lunchtime. As a marketing manager, how would you use promotions and discounts to drive traffic and increase sales during the lunch hour?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
