A father and two children are owners of a family business. The last year they have been working on the definition of the new strategy of the company. The father is worried about the risk of the new investments required to change the customer relationship model. The children defend the idea that clients demand an omnichannel presence. The father asks for a more detailed report about the financial outcomes of these initiatives. The children think the father does not trust their capacities. After several rounds of discussion, they have not been able to agree on the new strategic planning. In the last meetings, there have been heated discussions. Indeed, the children think it will be impossible that the father accept their proposals of changing the business model to better respond to current challenges of customer experience. 1. Explain how the children might enhance the trust of the father to gain more power at the negotiation table. 2. Explain why and how the Third Party might contribute to manage this impasse. 3. Which factors should you consider in order to predict the success of the process?