A few weeks after the advertising campaign to strengthen the belief in the consumer's mind that Swordfish has an optimal screen size, the brand manager asks to speak with you.

He says, "Although the recent advertising campaign has slightly increased sales, I think we need to do more. Research has indicated that attitude toward a product alone does not predict whether a consumer will actually purchase the product. I need you to develop a market research plan that can help us better understand whether our consumer's positive attitude is linked to actual purchase behavior as well as whether a consumer will actually buy the product when they report that they have a higher overall attitude toward our product."

Which market research design would help better predict whether a consumer will actually buy Swordfish's cell phone?

Select an option from the choices below and click Submit.

Include both a question about how intensely the consumer believes others would like them to choose a certain brand of cell phone and a question about how much the belief that others care about which cell phone a person chooses impacts that person's choice.

Include both questions about how consumers most like to spend their leisure time and questions about demographics.

Include questions that ask the consumer how they would most like to spend their leisure time.