A few years ago, Julian inherited the family business, which is dedicated to growing and selling fruits and vegetables in Andalusia, southern Spain. At first, he followed the guidelines with which the company's operations had been directed, but little by little he introduced the sale of eco-friendly fruit and vegetable baskets online in his region. When it gained popularity, he expanded its commerce to all Spain, even making some sporadic shipments of baskets to France and Italy.

The boom that the company has experienced and the demand for its baskets abroad have made Julian decide to launch his business in the international field. However, he does not know how to do it and what aspects he should consider, besides not being very clear which country or countries to start his expansion in. For this purpose, he has come to you for professional advice on different topics related to international trade.