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A few years ago, Polaris, who makes outdoor recreational equipment such as snowmobiles, personal watercraft and four-wheelers, bought Indian motorcycles. Polaris management felt they could
A few years ago, Polaris, who makes outdoor recreational equipment such as snowmobiles, personal watercraft and four-wheelers, bought Indian motorcycles. Polaris management felt they could use Polaris engineering capabilities and operational efficiencies to reduce costs at Indian and make them more competitive. In terms of diversification strategies, this is called:
a. | Economies of scope | |
b. | Economies of scale | |
c. | Operational focus | |
d. | Acquisition scaling |
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