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A few years ago, Volkswagen was faced with the emissions scandal. The company has apologized, paid the fines, and rectified the issue. However, consumers still
A few years ago, Volkswagen was faced with the emissions scandal. The company has apologized, paid the fines, and rectified the issue. However, consumers still have an association between Volkswagen and emissions cheating. The company wants consumers to "forget" this association. Which of the following marketing strategies should the company employ?
Release ads that show how their cars are sleek and stylish
Release ads that show how their cars have the lowest emissions
Release ads apologizing for the scandal again
Release ads claiming that all car companies cheat on their emissions tests
Do Nothing Consumers will forget on their own
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