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A few years ago, Young and Rubicam, Inc. developed the Softer Side of Sears campaign to target middle - income women. This agency provided marketing

A few years ago, Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign to target middle-income women. This agency provided marketing research, media selection, copy development, artwork, and production services for Sears. Young and Rubicam is an example of a(n):
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broad-spectrum advertising agency.
limited-service advertising agency.
in-house agency.
consulting firm.
image consultant.

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