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A few years ago, Young and Rubicam, Inc. developed the Softer Side of Sears campaign to target middle - income women. This agency provided marketing
A few years ago, Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign to target middleincome women. This agency provided marketing research, media selection, copy development, artwork, and production services for Sears. Young and Rubicam is an example of an: Multiple Choice broadspectrum advertising agency. limitedservice advertising agency. inhouse agency. consulting firm. image consultant.
A few years ago, Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign to target middleincome women. This agency provided marketing research, media selection, copy development, artwork, and production services for Sears. Young and Rubicam is an example of an:
Multiple Choice
broadspectrum advertising agency.
limitedservice advertising agency.
inhouse agency.
consulting firm.
image consultant.
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