A financial analyst or corporate manager reviewing another firm must come to know the business he or she is covering. The analyst or manager must know the firms strategy, technology, products, services, competitors, market size, customer demands, etc. As an exercise to begin understanding this process, perform your own research (cite your sources - the references indicated below are recommended) and answer the following questions regarding Kimberly-Clark (KMB): What is Kimberly-Clarks core business? What is Kimberly-Clarks strategy for the future? How does Kimberly-Clark intend to grow? Has it ever been involved in an acquisition? What is Kimberly-Clarks competitive environment that is, who are its main competitors? What are the main risks facing the firm? Are there any adverse trends as you analyze the trending of their ratios over the past five years (See MorningStars ratios for Kimberly-Clark). Overall, do analysts think Kimberly-Clarks shares are reasonably priced? What trend do you see in the price of Kimberly-Clarks shares over the past twelve (12) months? Considering your analysis of Kimberly-Clark, what weaknesses exist in our current economy that may inhibit optimal performance for Kimberly-Clark? Propose at least one measure or solution to improve or eliminate the weakness or weaknesses you have identified.

Reference: Finance.yahoo.com Google.com/finance Morningstar Database: Lindenwood Home Page => Academics => Library => Research Help: Guides => A-Z Database List => [select] M => [select] Morningstar => [select] Companies...enter KMB in the search window and return. Ross, Stephen A., Randolph Westerfield, Jeffrey F. Jaffe and Bradford D. Jordan. Corporate Finance. 12th ed. New York: McGraw-Hill, 2019. Print.