Question
a financial firm advertising in the wall street journal should use which database to determine which geographic areas of the country include substantial numbers of
a financial firm advertising in the wall street journal should use which database to determine which geographic areas of the country include substantial numbers of then business class segment?
options:
A) Nielsen Mybestsegments
B) VALS
C) PRIZM
D) Neilsen NetRatings
E) Magazine Readers index
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Financial Markets And Institutions
Authors: Jeff Madura
9th Edition
1439038848, 978-1439038840
