A firm believes it possesses an advantage. The firm must perform two critical analysess before the firm can substantiate this belief. First, the firm must assess its performance. Second, the firm must: Assess the firm's capital and liquid position to ensure funding for future projects. Focus on creating value by utilizing operational effectiveness such as Six Sigma and lean manufacturing. Compare the firm's performance to the peformance of the firm's rivals in the same focal industry. Ensure the right strategic leaders are in place that can execute the firm's strategy