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A firm evaluates the overall growth outlook for a particular market. The firm also evaluates its market share in this particular market. After a careful
A firm evaluates the overall growth outlook for a particular market. The firm also evaluates its market share in this particular market. After a careful analysis, the firm determines that it has very little market share in this market. At the same time, growth projections for this market are extremely high. Based on a strategic analytical tool that we studied in class, what should the firm do
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