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A firm is evaluating the best means to have a positive impact on potential buyers/ Which one of the four P's is the firm addressing?
A firm is evaluating the best means to have a positive impact on potential buyers/ Which one of the four P's is the firm addressing?
A. Product
B. Promotion
C. Price
D. Place
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Financial Markets and Institutions
Authors: Frederic S. Mishkin, Stanley G. Eakins
8th edition
013342362X, 978-0133423624
