A firm is likely to successfully extend its competitive advantage by taking which of the following actions? Question 6 options: A) Reinventing the competitive advantage after the current strategy has run its course. B) Reinventing the competitive advantage only if the current strategy starts to stall. C) Reinventing the competitive advantage before the current strategy has run its course. D) Resisting the urge to look too far into the future and doubting the strength of the current strategy