A firm made a significant increase in the firms marketing expense towards the end of the fiscal year 2019. Since the marketing splurge is so late in the fiscal year, there is no expected increase in revenue in 2019. Explain how this investment would impact the firms Asset Turnover, operating margin, FCF, EVA, and TSR in 2019? In your opinion, how did this decision impact the firms financial performance in 2019 (increase, decrease, neutral, or not sure)?