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A firm s production capacity is 1 . 4 million units, with annual fixed costs of $ 3 . 1 billion for depreciation, plant maintenance,
A firms production capacity is million units, with annual fixed costs of $ billion for depreciation, plant maintenance, corporate marketing, and general overhead. Additional values for the three vehicles produced and sold by the firm are shown in the table below:
Vehicle X Vehicle Y Vehicle Z
MSRP $ $ $
Dealer Discount
Variable Cost $ $ $
Advertising & Promotion $ $ $
Previous Unit Sales
Questions
a Calculate the manufacturer's price to dealer dealer invoice for each product.
b Calculate the fixed costs for each product. For fixed costs that are not directly attributable to particular products, allocate the costs based on previous unit sales.
c Use your calculations of fixed costs and dealer invoice to compute breakeven units for each vehicle.
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