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A firm s production capacity is 1 . 4 million units, with annual fixed costs of $ 3 . 1 billion for depreciation, plant maintenance,

A firms production capacity is 1.4 million units, with annual fixed costs of $3.1 billion for depreciation, plant maintenance, corporate marketing, and general overhead. Additional values for the three vehicles produced and sold by the firm are shown in the table below:
Vehicle X Vehicle Y Vehicle Z
MSRP $14,600 $22,200 $33,400
Dealer Discount 8%12%16%
Variable Cost $11,200 $12,900 $18,700
Advertising & Promotion $31,000,000 $72,000,000 $95,000,000
Previous Unit Sales 500,000400,000300,000
QUESTION 2
What impact does a 10% drop in MSRP have on the break-even point for each vehicle?

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