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A firm uses cost plus pricing. The firm aims to achieve a target rate of return on investment of 20% on an investment of $30,000,000.

A firm uses cost plus pricing. The firm aims to achieve a target rate of return on investment of 20% on an investment of $30,000,000. Each year the firm expects to sell 300,000 units. The variable cost per unit is $60 and the fixed cost per unit is $40. Management wants to know the percentage markup on the $60 variable cost that is needed to achieve the 20% rate of return on investment. Which answer is closest to that markup?

100%

66.6%

166.6%

33.3%

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