Question
A firm want to offer a new product. The firm paid $124,000 for a marketing survey to determine the viability of the product. It is
A firm want to offer a new product. The firm paid $124,000 for a marketing survey to determine the viability of the product. It is believed that the product will generate sales of $579,000 per year. The fixed costs associated with this will be $183,000 per year, and variable costs will amount to 18 percent of sales. The equipment necessary for production of the product will cost $628,000 and will be depreciated in a straight-line manner for the four years of the product life (as with all fads, it is felt the sales will end quickly). This is the only initial cost for the production. The firm has a tax rate of 40 percent and a required return of 13 percent. Calculate the payback period for this project. (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) Payback period years Calculate the NPV for this project. (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) NPV $ Calculate the IRR for this project. (Do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.) IRR %
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