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A firm will fail to create a sustained competitive advantage when the a. source of its competitive advantage is causally ambiguous. b. resource bundles exhibit

A firm will fail to create a sustained competitive advantage when the a. source of its competitive advantage is causally ambiguous. b. resource bundles exhibit heterogeneity and immobility. c. fit between its internal strengths and the external environment is static. d. source of its competitive advantage is socially complex

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