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A firm will typically have more warehouses when: Competitors offer rapid delivery to customers and Customer service levels are high. Customers order frequently and in
A firm will typically have more warehouses when: Competitors offer rapid delivery to customers and Customer service levels are high. Customers order frequently and in small quantities. High levels of competition from other firms in the marketplace. All of the options would tend to increase the number of warehouses a firm would need
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Marketing Hospitality
Authors: Cathy H C Hsu, Tom Powers, Thomas F Powers
3rd Edition
0471348856, 9780471348856
