A firm's communications strategy must always be:

Select one:

a.retailer oriented

b.customer oriented

c.audience oriented

d.product oriented

e.media oriented

A salesperson at Country Road, a clothing manufacturer, is preparing to meet a potential wholesale customer.He is learning as much as he can about the wholesaler's organisation. What step of the personal selling process is this?

Select one:

a.handling objections

b.pre-approach

c.approach

d.qualifying

e.prospecting

A way to improve a firm's website is to____________

Select one:

a.link to random websites to reach new customers

b.use telesales

c.include ways the community can interact on its site

d.restrict the users ability to tailor the site, so they don't miss out on important information

e.use direct marketing

In some firms, a salesperson's ________relates to whether they have met their target or not.

Select one:

a.time-and-duty analysis

b.compensation

c.organisational climate

d.call report

e.expense report

What is a major advantage of advertising online?

Select one:

a.Online advertisement is much more effective than advertising through any other medium because most consumers shop online

b.Almost everyone has a social media account

c.Search engines and social media sites can analyze users' behaviors to put the most relevant advertisements in front of them

d.advertising online is free to firms

e.It is more cost effective to change ads online compared to ads in print or on television

Which of the following is NOT a method to include when assessing the effectiveness of your advertising campaign?

Select one:

a.counting the people who enter your store. And ask new customers how they heard about your business.

b.Offer an incentive for customers to tell you they're responding to an ad: "Mention this ad and get a 10% discount on your first order."

c.In print ads, include a coupon that customers can redeem for a discount or gift with their purchase. Code the coupons so you can determine which ad or publication generates the best results

d.Compare sales before, during, and after an ad campaign

e.Ask customers to rate how popular your ad is

To improve a website's performance, a firm can follow the rulesand regulations of the search engine. The firm usesquality content and uses keywords to help customers find their website. It can also pay for ads to help promote its website. This is an example of ______________________

Select one:

a.context marketing

b.contextual search marketing

c.search engine optimisation

d.site optimisation

e.content marketing

Marketers say that the increasing use of sales promotion has resulted in ________.

Select one:

a.promotion fatigue

b.promotion clutter

c.advertising clutter

d.advertising specialisation

e.promotional marketing

Salespeople can often use new technologies in the sales process such as tablets, laptops and smartphones. In which step of the sales process can salespeople now show customers images that assist the selling process?

Select one:

a.presentation and demonstration

b.A) prospecting

c.follow-up

d.pre-approach

e.closing

Direct marketing _____________

Select one:

a.appeals to mass markets directly

b.appeals to narrowly defined target markets

c.uses mail marketing only

d.builds relationships over the internet and phone networks

e.is redundant in 2020

Comparative advertising is banned in some countries.Which of the following is NOT one of the dangers of comparative advertising?

Select one:

a.It has the potential to invite negative or unwanted competitive responses.

b.It can upset competitors.

c.It is not legal in Australia or New Zealand.

d.It can lead to litigation, especially when comparisons are unfounded or unfair.

e.It has the potential to lead to an advertising war.

Salespersons need sales eads to follow up and hopefully convert into sales. The most importance source of information for finding leads is ________.

Select one:

a.referrals

b.web sources

c.social networks

d.directories

e.None of the above.

Marketers consider Integrated Marketing Communications plans to be important because:

Select one:

a.They ensure consistency at every customer contact point with the message.

b.The sales forces demand them

c.consumers are now more informed and educated.

d.There are many options now for promotional messages using online social media, and alternative advertising methods

e.It is difficult due to the lack of ideas and methods to attract the end consumer.

Global marketers face many problems. Which of the following is NOT a problem for them?

Select one:

a.products can be used in different ways in different cultures

b.advertising junk food to children may be prohibited

c.standardisation reduces costs

d.spending on advertising may be limited by law

e.the nature of advertising claims may be regulated

Once the firm has decided on the message strategy, the advertising firm must create (n)_______________ that will transform the message strategy into reality.

Select one:

a.customer strategy

b.creative concept

c.customer benefit

d.execution style

e.media vehicle